Persons covered include Prem Ganapathy ( Dosa Plaza), Ganesh Ram (Veta), Sunita Ramnathkar ( Fem Care Pharma), Hanmant Gaikwad ( Bharat Vikas Group), R Sriram ( Crossword ), Chetan Maini ( Reva Electric Car Company) etc. Very interesting are Saurabh Vyas and Gaurav Rathore, who run PoliticalEdge, advising politicians and doing research for them. Another inspiring profile is that of Kalyan Varma, a successful professional Wildlife Photographer who left a very rewarding career at Yahoo to persue his dreams.
The book also serves as an interesting guide on how to scale up business. Absence of right scaling of start up businesses are very often the cause of their early demise.
The core theme is business is not a rocket science, any one can be successful in it with proper observation, experimentation and application of mind.
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